LB33 - NY 10016

154 E 33rd St, New York, NY 10016, United States
$$$ Cocktail bar , Bar , Lounge
(342 Reviews)
Price Range $20–30

If you're searching for a cocktail haven in the heart of New York City, look no further than LB33, located at 154 E 33rd St in Murray Hill. This chic bar, formerly known as Little Branch, has made a triumphant return after a two-year hiatus, and it is undoubtedly a gem worth visiting.

LB33 strikes the perfect balance between cozy and vibrant, making it an ideal spot for a romantic date night or a gathering with friends. As soon as you step inside, you're enveloped by an inviting ambiance that blends the sophistication of a cocktail lounge with the relaxed vibe of a neighborhood bar. The first floor offers a more intimate experience with limited seating, allowing you to engage in meaningful conversations over expertly crafted cocktails. If you're in the mood for a livelier atmosphere, head upstairs where table service awaits, and enjoy the sounds of live music every Monday through Thursday at 8 PM.

But what truly sets LB33 apart is its impressive cocktail menu. Guests have raved about their unique creations, such as the delightful Banana Blossom, a tropical blend that perfectly balances sweetness and flavor. Howard describes LB33 as having "awesome cocktails in a laid back setting," emphasizing the hidden charm this spot possesses, while Ethan Illfelder adds that this bar is precisely what Murray Hill has been craving. With such positive feedback about the drinks, you can be assured of an unforgettable libation experience.

While the drinks are at the forefront, the ambiance plays an essential role in the overall experience. Melissa Gaynor highlights that the crowd tends to fill up as the evening progresses, creating an electric buzz in the space. As you sip your carefully crafted cocktail, you can feel the energy of the room, making it a wonderful backdrop for catching up with colleagues after a long day or enjoying a night out with friends.

LB33 may have the pricing of a speakeasy, as noted by Melissa, but it delivers on quality, atmosphere, and service, ensuring that each visit feels special. With positive reviews from patrons like Matthew Freeman, who appreciates the cozy yet vibrant environment, it's clear that LB33 offers an escape from the ordinary.

In summary, whether you're seeking expertly mixed cocktails, live music, or a welcoming space to unwind, LB33 is your destination in New York City. It's more than just a bar; it's a community hub where connections are made, and memories are created. Don't miss out on this extraordinary cocktail experience — saddle up to the bar or settle down at a table and discover the magic of LB33 for yourself.

Accessibility
Has wheelchair-accessible toilet
No wheelchair-accessible car park
No wheelchair-accessible entrance
Service options
Serves dine-in
No delivery
No takeaway
Highlights
Has fast service
Serves great cocktails
Has live performances
Offerings
Serves alcohol
Serves beer
Serves cocktails
Serves spirits
Serves wine
Amenities
Has toilet
Atmosphere
Cosy
Romantic
Trendy
Upmarket
Payments
Accepts credit cards
342 Reviews
Howard

18 Oct 2025

Awesome cocktails in a laid back setting. This place is somewhat hidden, although it doesn't have the pretense of being hard to get in, it just doesn't have big signage outside. There's a casual open space downstairs where you order at the bar and there's table service upstairs.

Ethan Illfelder

25 Sep 2025

After 2+ years Little Branch is finally back open! Now called LB33, the bar is the cocktail spot Murray Hill has been crying for. Live music at 8PM Mon-Thurs.

Matthew Freeman

18 Sep 2025

Nice cozy cocktail bar. Unusual for the area. First floor is more intimate, but limited seating. 2nd FL has waiter service but louder and lighter

Air Z

11 Sep 2025

Love the ambiance and vibe here, perfect for date nights or friends hangout! Great cocktails, cool spot!

Melissa Gaynor

10 Sep 2025

Had a great time here after work on a Wednesday. Was pretty empty when we first arrived (a little before 6), but the crowd picked up and every seat was shortly filled. I really enjoyed my Banana Blossom and would get it again. Took away one star, though, since this place does have speakeasy prices that don’t match the one $ rating on Google.

Nicole Sparacio

23 Aug 2025

Really enjoyed! Tucked away place and really different for the area. We were able to walk in around 9:30pm on a Friday night. The upstairs was cool, nice music & good drinks.

Forum Shah

02 Aug 2025

This is a really cute speakeasy/bar. They have an awesome cocktail menu with unique cocktails that are fairly reasonably priced at about $18. I also love that they have bartender’s choice. You’re able to tell the bartender the type of alcohol and drinks styles you like and they will come up with a unique cocktail just for you. It speaks to the quality of bartenders they have staffed. The ambiance here is really cute. It’s simple but darkly lit and romantic. I really like the way they have arranged the room, you can see everything but also feel like you have an intimate area for yourself. Insta: @TheShahLaLand

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